Your customers have a LOT to say

Are you listening?

Build better products by understanding your customer’s
‘why’

Make products that 'speak' to your customers

Products fail when they aren’t aligned with actual customers needs. Customer research helps you to build products that resonate with customers by clarifying the nature of the problems that they face and the value they see in solving them.

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Customer empathy is a strategic superpower

Surprise, surprise...your customers are humans. There are many factors that influence their decisions. Developing customer empathy — a deep understanding of what motivates customer behavior — is crucial to making a ‘lovable’ product.

Our research helps you to develop the empathy needed to build products that are tailored to your customer’s unique needs, to price them intelligently, and to market them convincingly.

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How we can help

Avoid the expense of hiring and managing a permanent in-house research team. We serve as your 'voice-of-the-customer' program, managing all aspects of research planning and execution so you can focus on using the insights that we provide to drive your product, marketing, sales, design and support strategies.

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Benefits

Stay ahead of market shifts

‘Future-proof’ your product roadmap with insights on changing customer behavior.

Validate new ideas

Test demand and refine product ideas before making heavy investments in software development.

Clarify your product positioning

Refine your brand messaging by understanding your product’s appeal to each customer segment

Uncover new growth opportunities

Find opportunities to expand your product’s market by discovering new unmet customer needs.

How does it work?

Want more details? Click play to use this interactive video guide to learn about this service, how our projects are organized and what you can expect.

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Ready to get started?

Choose a date and time below to get started with a no-commitment discovery call to discuss your needs and address your questions.

Customer Research

Report

Voice of the Customer

Best for refining smaller product ideas and identifying strategies for growth

$2499

/ per report

Includes..

✓ 10 customer interviews
✓ Interviewee screening
✓ Interview guide design
✓ Raw interview notes
✓ Summary of key insights
✓ Strategic recommendations

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Customer Research

Report

Discovery

Best for discovering or validating new product ideas

$3799

/ per report

Includes..

✓ 25 customer interviews
✓ Interviewee screening
✓ Interview guide design
✓ Raw interview notes
✓ Summary of key insights
✓ Strategic recommendations

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Custom Project

Have more unique project needs? Schedule a call to tell us about it.

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FAQs

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