The first step is to capture the sources and categories of customer data (support tickets, CRM notes, customer interviews, win/loss reports, etc)
2. Align on Needs
We collaborate with product teams to define which types of insights matter most and determine the most effective format and frequency for delivery.
3. Feedback Analysis
Having captured the needed context, we next build a repeatable process to collect, distill, and share insights — getting the right info to the right teams at the right time.
4. Close the Feedback Loop
Lastly, we help you communicate back to customers and stakeholders, showing how their input shaped product direction — building trust and customer satisfaction.
Impact
Companies that harness customer feedback outperform their peers1 .
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